Skip to content
Moojaz — موجز
Search
Menu
HomeRegionsMaghrebAfricaMiddle EastEuropeAsiaAmericasWorldSectionsPoliticsEconomySecurityHealthScienceTechnologyAIEnvironmentCultureSportsSearch
People's Republic of China
File

China: smartphone market and shipments

This dossier follows estimates of smartphone shipments in China and changes in manufacturers’ market shares. It distinguishes deliveries into distribution channels from consumer purchases, and preliminary data from analysis of costs and demand.

Last updated : 1 key moments

Where things stand

As of 14 October 2026, preliminary IDC figures released from 13 October estimate third-quarter shipments at 57.9 million units, down 15.4% annually. Huawei leads with a 21.1% market share, followed by Apple at 17.8%.

Reported information

China: IDC estimates smartphone shipments fell 15.4% in the third quarter

China’s smartphone shipments are estimated to have fallen 15.4% annually in the third quarter of 2026 to around 57.9 million devices, according to preliminary IDC data released on 13 October. These are shipment estimates, rather than a count of consumer purchases.

Huawei accounts for 21.1% of shipments and grew 17.3% annually, according to IDC’s table. Apple ranks second with a 17.8% share despite a 4.3% decline in its shipments. OPPO, vivo and Xiaomi shipments fell 17.6%, 24.9% and 20.4%, respectively.

IDC attributes the downturn to rising memory and component costs passed on through prices, alongside longer device replacement cycles. That explanation is the research firm’s analysis. Its figures are rounded, preliminary and subject to revision.

Sources 3