Reported information
Pop Mart reports 45–50% drop in quarterly sales
Pop Mart announced a 45–50% year-on-year decline in third-quarter revenue on 27 October 2026. The Chinese collectible toy maker's figures are unaudited.
The reported declines are 25–30% in China, 65–70% in the rest of Asia-Pacific, 70–75% in the Americas and 50–55% in Europe and other regions.
In China, the company reported a 5–10% decline in offline channels compared with 45–50% online. These ranges refer to revenue, rather than profit or the number of toys sold.
Chief operating officer Si De pointed to a difficult comparison with the exceptionally strong third quarter of 2025, China Economic Net reported. His assessment of stabilising overseas sales remains management's view and does not establish a lasting recovery.