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ONMT: tourism promotion in the British market

This dossier follows ONMT’s work in the United Kingdom, business meetings and documented outcomes for Moroccan destinations.

Last updated : 1 key moments
View of Casablanca.
Casablanca, 2013 archive. Illustration of a represented destination; does not show the London fair. elchicogris / Inkey, CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/ ; cropped by Inkey. — elchicogris / Inkey / Wikimedia Commons — CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/ — recadrage par Inkey, 2013, sans autre modification.

Where things stand

Morocco’s WTM London pavilion opened on 3 November 2026 with 47 co-exhibitors and eight regions represented, according to ONMT information reported by the press.

Reported information

WTM London: Morocco brings 47 co-exhibitors to target British market

ONMT inaugurated Morocco’s pavilion at World Travel Market London on 3 November 2026. The pavilion brings together 47 co-exhibitors and eight regions across 850 square metres, according to the office’s information reported by the press.

View of Casablanca.
Casablanca, 2013 archive. Illustration of a represented destination; does not show the London fair. elchicogris / Inkey, CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/ ; cropped by Inkey. — elchicogris / Inkey / Wikimedia Commons — CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/ — recadrage par Inkey, 2013, sans autre modification.

The fair runs until 5 November. Hoteliers, travel agencies and business-tourism professionals are seeking commercial partnerships. Kech24 documented on site the visit by ambassador Hakim Hajoui and ONMT director Achraf Fayda.

Operators aim to turn destination visibility into bookings. Reporting establishes this professional presence; it does not yet demonstrate an additional volume of visitors or contracts actually fulfilled.

Sources 3