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Reported information

Pop Mart reports 45–50% drop in quarterly sales

Pop Mart announced a 45–50% year-on-year decline in third-quarter revenue on 27 October 2026. The Chinese collectible toy maker's figures are unaudited.

Pop Mart toy vending machine in a shopping centre.
Pop Mart vending machine in Zhengzhou in July 2021. Archive illustration, not the financial announcement. Windmemories, CC BY-SA 4.0. — Windmemories / Wikimedia Commons — CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/ — 28 juillet 2021, sans modification.

The reported declines are 25–30% in China, 65–70% in the rest of Asia-Pacific, 70–75% in the Americas and 50–55% in Europe and other regions.

In China, the company reported a 5–10% decline in offline channels compared with 45–50% online. These ranges refer to revenue, rather than profit or the number of toys sold.

Chief operating officer Si De pointed to a difficult comparison with the exceptionally strong third quarter of 2025, China Economic Net reported. His assessment of stabilising overseas sales remains management's view and does not establish a lasting recovery.

Sources 2