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COSMEM: representation of Morocco’s cosmetics industry

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This dossier follows the governance and activities of Association Cosmétiques Maroc, which represents industry operators before institutions and works on regulatory issues.

Latest event : 1 key moments
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View of Casablanca.
Casablanca, 2013 archive; geographical illustration, does not show the elected bureau. elchicogris / Inkey, CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/; cropped by Inkey, no further changes. — elchicogris / Inkey / Wikimedia Commons — CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/ — recadrage par Inkey, 2013, sans autre modification.

Where things stand

On 4 November 2026, COSMEM announced Lotfi Benali’s election as president for three years. Bureau members were renewed with a new allocation of responsibilities.

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Reported information

Lotfi Benali becomes COSMEM president for a three-year term

Association Cosmétiques Maroc reports electing Lotfi Benali of Laboratoires Pierre Fabre Maroc as its president on 4 November 2026 for a three-year term.

View of Casablanca.
Casablanca, 2013 archive; geographical illustration, does not show the elected bureau. elchicogris / Inkey, CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/; cropped by Inkey, no further changes. — elchicogris / Inkey / Wikimedia Commons — CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/ — recadrage par Inkey, 2013, sans autre modification.

Mohammed Hajji Zniber of Pharmescence becomes vice-president. Laila Benjelloun Touimi of L’Oréal Maroc is elected treasurer, while Hajar Inouss of Dislog Group remains secretary-general, according to the association’s announcement reported by SantéMag.

The change reallocates responsibilities among returning bureau members. COSMEM presents the arrangement as a continuation of its work on industry representation, competitiveness and regulatory support. The announcement specifies neither a new quantified programme nor a regulatory decision that has taken effect.

Sources 3