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Essaouira Fashion Week: design and transmission

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This dossier follows Essaouira Fashion Week’s programme, designers and subsequent developments. It distinguishes public events, invitation-only shows and training ambitions from their outcomes.

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Boats on Essaouira’s beach.
Essaouira, March 2022. Geographic archive illustration; does not show Fashion Week. Adam Harangozó, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/; unchanged. — Adam Harangozó / Wikimedia Commons, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/ ; 24 mars 2022, sans modification.

Where things stand

As of 5 November 2026, the first edition is scheduled for 6–7 November: a public beach parade followed by an invitation-only show at the Skala. The events have yet to take place.

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Reported information

Essaouira announces public parade and invitation-only fashion show for November 6–7

The first Essaouira Fashion Week is scheduled for 6–7 November 2026, according to the programme reported by Hespress, MWN Lifestyle and VH. It is set to bring together Moroccan and French designers.

Boats on Essaouira’s beach.
Essaouira, March 2022. Geographic archive illustration; does not show Fashion Week. Adam Harangozó, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/; unchanged. — Adam Harangozó / Wikimedia Commons, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/ ; 24 mars 2022, sans modification.

The 6 November programme includes an equestrian parade and beach performances open to the public. Collections are due to be presented at the medina’s Skala on 7 November in an invitation-only show: access arrangements differ between the two days.

The Mogador, City of Fashion association is involved alongside cultural and diplomatic partners. Organisers also outline mentoring and training ambitions for young talent. This remains an announced programme; attendance figures and professional outcomes have not yet been established.

Sources 4