Ads will carry the label “Sponsored,” Google says. Brazil, Mexico and the United Kingdom are planned for the fourth quarter of 2026, without a specific launch day.
Existing Search, Shopping and Performance Max campaigns can qualify; advertisers do not need a separate budget. Google does not allow advertisers to target only AI Mode or exclude it separately from Search campaigns, according to documentation presented by Unite.AI. Google's encouraging click-through figures come from its internal data and do not independently establish profitability.